Although there are many businesses in need of commercial roofing services, every contractor is not guaranteed to find success. Over 80% of the population uses the internet to find the services they need, and the chances of your business being the only business in the area are little to none. While millions of businesses may advertise traditionally and digitally, this doesn’t guarantee that people will come to them for their commercial roofing services. Here are some of the mistakes that companies make when trying to grow their business.
1. You’re misusing AdWords.
Google AdWords is the most popular paid search platform for most businesses. When using AdWords, it’s important to make sure that your ads cohere with your landing page. In many cases, you don’t get a second chance to reach a customer. This is why it is an absolute must that you put yourself in their shoes. If someone is researching a specific product on Google and that’s not what they see as soon as the page opens, you can almost guarantee a lost customer. Your keywords have to match your headline to lead your potential customers in the right direction.
2. You’re distracting potential customers.
Paying to get your customers on your company’s webpage is great if that page is straight to the point. If your website is too busy, it can complicate things for potential customers. Keep your site neat and clean by using simple calls to action. This is why you may run into many businesses that just have one page in order to reel their customers in. Other information that you will want to include shouldn’t be placed in a way that’s going to make the customer drift into something that may be irrelevant at the time.
3. You’re not adapting.
In case you’ve missed it, we’re talking about digital… a lot. That’s because we live in a different age. Folks use the internet to find their service providers, which means you need a presence. Here at Pinnacle Contractors Alliance, our experts know how to help you with everything from building a website to branding yourself and leveraging other digital services to make what you do stand out from the crowd. Commercial roofing isn’t always about how good you are. It’s about how well you sell yourself. The best way to ensure you’re getting in front of the right people is with a strong online presence and the knowledge of how to leverage it.
4. You’re putting all your eggs in one basket.
When you’re a commercial roofer, there’s no one or two industries that you can focus on. As a service provider, you’ve got to be there to provide commercial roofing services to whoever needs them, whenever they need them. If you’re finding leads hard to come by, take a step back and reexamine your targeting, your messaging, and the companies you’ve worked with in the past. Chances are, you’re excluding companies that you may not have realized. The simple way to fix this problem is to have an objective third party (like our PCA team) review your assets for any red flags.
5. You’re scared to make the switch to commercial.
In general, commercial roofing is less competitive than the residential market. Some companies may think that the city their business is in is too small for commercial roofing. Although this may be true, having an online presence can make that issue obsolete. Don’t be afraid to draw in paying customers from neighboring cities. You can use paid campaigns through Google, Facebook, and more to reach customers as far as you are willing to travel.
Commercial contracting is not for the faint of heart. However, by leveraging the proper strategies, you can make serious progress with your business, and start closing the leads and collecting the revenue you need to grow. For comprehensive strategies and help with every aspect of the commercial contracting industry, reach out to Pinnacle’s trained experts below!