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INSIGHTS & RESOURCES

Why Your Social Presence Can Make or Break Your Business

by The PCA Team

August 18, 2021

You put a lot into your business. From hiring and planning to setting long and short term goals, its success inherently depends on you. Not to mention all of the hard labor you’ve completed on various job sites with your team.

For some reason, though, you’re not getting as much traction as you hoped you would in your business. Have you assessed your social presence in regards to your business?

Social media, though it may not seem it, is crucial when it comes to building a client base. Think about it: if you are looking for a place to eat, do you drive up and down town trying to find a restaurant that looks appealing or do you do a quick Google search to pull up local options?

Here’s why your social presence can make or break your business.

1. It helps customers look at reviews

One thing many customers look for before committing to a service or product is reviews. For most, getting the opinion of someone like them can make or break a sale. If you have a website up and running, it’s a good idea to leave a section for customer reviews or testimonials.

Similarly, using social media platforms such as Facebook allows customers to leave reviews as well. Be sure to encourage everyone you do business with to comment on their experience with your company in order to build trust between yourself and the surrounding community!

2. It helps you look more established

Believe it or not, having an active website or social media profiles can make all the difference when it comes to a potential client doing business with you. A social media platform with full business hours, a number and email to contact, a link to other helpful links, and even a nice photo gallery are all things that can help drive traffic to your business.

Investing in your social media or even getting a professional to take control of it is a great way to show everything your business has to offer. Customers love to see the work you do before they invest in you.

3. It gives you a way to connect with customers

In this industry, you want to be sure to build relationships with those you do business with. Allowing your followers to see what you’re up to everyday builds a sense of community. 

Additionally, posting engaging content such as questions that require answers show that you take these relationships seriously and put effort into maintaining them.

4. It informs your audience

A simple fact is many people don’t have the time or want to seek out information. If it’s not in front of them, the odds are very low that they’re going to drop everything to make a call about something miniscule. 

By listing the areas you are able to service, materials you like to use, or even just including a small description of the type of work you specialize in, you’re saving yourself the possibility of losing a sale. 

5. It’s free 

At the end of the day, utilizing media is a great way to show that your company is established, professional, and serious about the industry you’re in. By investing some time into updating your pages about sales, deals, and other aspects of the business, you’re setting yourself up for success.

After all, it makes things easier on both ends when customers have the information they need and companies are happy to provide it!

Be sure to contact us today to start building your successful business!